Future

Session Descriptions

Tuesday, November 27th
8:30-9:45am
Session A-101: Saving Energy in Data Centers (Energy Track)
Chairperson: Nishi Ahuja, Data Center Architect - Intel High Density Computing/Cloud Division, Intel and Bill Dunckel, Senior Project Manager, PG&E
Paper Presenters:
Energy Efficient Past, Present, and Future of Efficient Data Centers
Deva Bodas, Principal Engineer/Lead Architect, Intel
Ultra-Low Power Server Custers
David Borland, Founder/VP Hardware Engineering, Calxeda
Data Center Efficiency Deplloyed
Mark Evanko, Principal/Engineer, BRUNS-PAK
Cloud Data Center Infrastructure Increase Efficiency and Reliability
Jay Vincent, Solutions Architect, Intel
Session Description:
Using the Power Utilization Effective (PUE) index developed by The Green Grid, data center managers have been trying to reduce energy usage in data centers. One approach is to develop more efficient cooling techniques. Another is to substitute more energy-efficient semiconductor devices. This session offers perspectives from equipment and semiconductor makers on the best ways of promoting energy efficiency.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, facilities managers, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Nishi Ahuja is a Data Center Architect in the High Density Computing/Cloud Division of Intel’s Datacenter Group. She has over 17 years of business experience in information systems development, deployment, and operations. Her current focus is on developing and productizing IP for datacenter innovation, datacenter optimization, influencing platform technologies through customer engagements, and promoting Intel architectures. With Intel since 2001, she has also worked on high density computing, datacenter migration and optimization, performance engineering, and consolidation. She has previous experience with Daimler Chrysler and EDS. She holds an MS in Computer Science from Oakland University (Rochester, MI).
8:30-9:45am
Session B-101: Increasing Storage Performance (Performance Track)
Chairperson: Brian Berg, President, Berg Software Design

Paper Presenters:
Practical Ways to Accelerate Virtual Servers
Andy Mills, CEO, Enmotus
Full TCP Offload Increases Network Efficiency by 95%
Kelly Masood, CTO, Intilop
Busting Through I/O bottlenecks with PCIe Flash Caching
Steve Fingerhut, VP Marketing, LSI
Improving Server Performance with Solid-State Storage
Esther Spanjer, Director SSD Technical Marketing, SMART Storage Systems
Session Description:
With increased computing demands and more data to handle, data center managers face a constant need for higher performance at minimal cost. One popular current approach is to use solid state drives (SSDs) or flash memory Such devices can supplement traditional hard disk drives, acting as another storage tier, a high-speed non-volatile memory, or a cache. Such drives can fit virtually anywhere in a system, since they have no mechanical parts. They are much faster than hard disk drives, but significantly more expensive on a per-byte basis. Other approaches included high-availability direct-attached storage and speedup of Ethernet connections.
Intended Audience:
Hardware designers, engineering managers, server designers, storage managers and specialists, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Brian Berg, President of Berg Software Design, has been a consultant for 30 years. He has extensive experience with storage devices and interfaces, including flash memory, disk, DVD and CD, as well as USB, Fibre Channel, SATA, SAS, SCSI and storage area networks. He has been a project leader, software developer, industry analyst, technical marketer and author, as well as conference chair, session chair, and speaker. He has also designed and implemented storage subsystems, been a technical marketer, seminar leader, and tutor, and reviewed patent and trade secret issues as an expert witness. He received his B.S. in Mathematics and did CS/EE graduate work at Stanford.
8:30-9:45am
Special Tutorial: Designing Private Clouds (Cloud Track)
Organizer/Instructor: Stan McClellan, Chief Architect, ZNYX Networks
Chairperson: Tom Burniece, Burniece Consulting Services
Instructors:
TBD
Paul Mourani, Business Development, RightScale
Storage for Clouds: Architecture, Management, and Standards
Clod Barrera, Distinguished Engineer/Chief Technical Strategist, IBM
Server and System Design for Optimized Virtualization
Alan Deikman, CTO, ZNYX Networks
Session Description:
A private cloud offers the flexibility and efficiency of cloud computing while maintaining security, privacy, and control of internal data. However, such a cloud is more than just virtualized servers and shared datacenter resources. Its efficiency and scalability depends on software, hardware, and network systems which may differ greatly from the virtualized resources they present to the user. This tutorial covers all aspects of private cloud construction with a special emphasis on provisioning and configuring virtual servers and testing and monitoring the performance of virtualized components.
Issues addressed include:
  • How are virtualized resources provisioned, and how does this affect physical resources?
  • What unique problems can occur in the cloud, and what technologies are available to address them?
  • What differentiates a private cloud from ordinary datacenter resources?
  • What hardware, software, and test equipment do you need to build and maintain a private cloud?
Intended Audience:
Network, system, and data center engineers, architects, and managers; IT managers and consultants; facility managers; CIOs, CTOs, and IT executives; storage managers and engineers; security engineers, security managers, and CISOs
About the Organizer/Instructor:
Stan McClellan is the Chief Architect of Systems & Solutions at ZNYX Networks. He is responsible for the architectural definition of systems based on strategic technologies and industry standards. He is also an Associate Director of the School of Engineering at Texas State University, where he is involved in building and testing a large private cloud for use in administrative, academic, and research purposes.

Dr. McClellan has held positions in enterprise, military/aerospace, and academic industries, including chief technologist, chief architect, and lead engineer. He has also served as a technology and business consultant for BellSouth, MCI/Worldcom, Motorola, Cisco, 3Com, Alcatel, Nortel, N.E.T., Gerson-Lehman Group, the National Science Foundation, and other leading organizations.

As the author of many peer-reviewed technical publications and US/international patents, Dr. McClellan is an expert in networking and distributed system optimization, particularly for voice/video transport and cloud-based or virtualized implementations with quality of service constraints (QoS).
About the Chairperson:
Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets, specializing in strategy formulation, business development, marketing, and due diligence. He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BSEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.
10:00-11:00am
Session A-102: Improving System Power and Cooling (Energy Track)
Chairperson: Steve Ohr, Analyst, Analog and Power Semiconductors, Gartner
Paper Presenters:
380V DC in the Data Center
Austin Hipes, VP Technology, NEI
Using Real-Time Data from Servers to Optimize Cool in Data Centers
Nishi Ahuja, Data Center Architect - High Density Computing/Cloud Division, Intel - Data Center Group and Akhil Docca, Product Manager - North America, Future Facilities, Inc.
Cooling 2KW in a 1U System
Phil Hughes, CEO, Clustered Systems
Session Description:
One way to reduce data center power consumption is by upgrading the power and cooling systems. The new ASHRAE standards allow for wider variations in data center conditions, thus reducing the need for power and cooling apparatus within servers. One can also manage power from a server application point-of-view so systems are active only when the application needs them. On-chip liquid cooling can also reduce the needs for power-consuming fans and other equipment.

Data centers help drive today’s global economy, but they are increasingly more expensive to power and cool. Currently, they consume a little over 1% of the power in the United States annually per the Department of Energy. This figure will rise as global compute needs grow, density increases, and power and cooling demands increase. Power issues mean that data centers will reach their designed full capacity limitations earlier than planned.

We have time to develop and implement corrective measures. There are many approaches that can improve energy efficiency in the data center. We will focus on several of them in this session.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Steve Ohr is Gartner’s research director for analog and power management. His current research focuses on data center power and cooling techniques, especially the means of measuring and controlling electrical power consumption.

Before joining Gartner, Ohr served as an editor and website manager for EE Times. His editorial career includes assignments with Computer Design magazine, Asian Electronic Engineer and Electronic Design. He has received a Jesse Neil Award for his reporting on microprocessor development. He holds an MS in sociology from Rutgers and a BS in industrial engineering from New Jersey Institute of Technology.
10:00-11:00am
Session B-102: Big Data Will Rock the Server World (Performance Track)
Chairperson: KRS Murthy, CEO, I Cubed
Panelists
Joe Lau, Associate Vice President Product Management, Hyve Solutions
Clive D'Souza, Solutions Architect/Technical Specialist, Intel
Wes Mukai, VP Business Engineering and Systems Development, SAP
Eyal Gutkind, Senior Manager Enterprise Market Development, Mellanox Technologies
Jacco Draaijer, Senior Director R&D Big Data Appliance, Oracle
Session Description:
Big data is big news these days with far more data being produced all the time. Organizations must be able to use this data effectively to remain competitive and to cope with ever-changing business conditions. Obviously, petabytes and zettabytes of data will require huge amount of storage. However, they also will require servers with tremendous processing power, large amounts of memory, and high-speed I/O. This panel will explore how big data will affect the server world and what server manufacturers must provide to meet the challenge.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server managers, consultants, design and communications specialists, and design service providers.
About the Chairperson:
KRS Murthy is an experienced venture capitalist and serial entrepreneur. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board. He also has experience as a Country Manager for AT&T and AT&T Bell Labs and as a professor of computer engineering at California State University , Fullerton . He has received a Distinguished Service Award from the IEEE Engineering Management Society and a Distinguished Achievement Award from the President of India.
10:00-11:00am
Special Tutorial: Designing Private Clouds (Cloud Track)
Organizer/Instructor: Stan McClellan, Chief Architect, ZNYX Networks
Chairperson: Tom Burniece, Burniece Consulting Services
Paper Presenters (8:30 - 9:45am):
TBD
TBD, RightScale
Storage for Clouds: Architecture, management, & standards
Clod Barrera, Distinguished Engineer and Chief Techncal Strategist, IBM Systems Storage
Server & System design for Optimal Virtualization
Alan Deikman, Founder and CTO, ZNYX Networks
Paper Presenters (10:00 - 11:00am):
Virtualization Technology & Cloud Services for Large-Scale Deployment
Dan Owen, Technology Architect Core Systems, Texas State University
Designing Private Clouds - Network Analysis of Cloud Infrastructure
Ray Tompkins, CEO, Gearbit Networks
Session Description:
A private cloud offers the flexibility and efficiency of cloud computing while maintaining security, privacy, and control of internal data. However, such a cloud is more than just virtualized servers and shared datacenter resources. Its efficiency and scalability depends on software, hardware, and network systems which may differ greatly from the virtualized resources they present to the user. This tutorial covers all aspects of private cloud construction, including network/protocol architecture, server/system configuration, storage issues, software tools, test equipment, and optimization techniques. A special emphasis on provisioning and configuring virtual servers and testing and monitoring the performance of virtualized components is included, along with targeted case studies.

Issues addressed include:
Architectures:
  • How do network architectures and protocols affect cloud construction and performance?
  • How does a private cloud differ from ordinary datacenter resources, and what specific hardware/software is needed to manage it?
  • What benefits (or drawbacks) have been encountered by practitioners when relying on standards or proprietary technologies?
  • How do storage technologies (protocols, architectures, standards) affect cloud deployments?
Provisioning:
  • What role does higher-layer software for provisioning and management of resources play in cloud deployments?
  • How are virtualized resources provisioned, and how are physical resources affected?
  • How do high-availability schemes (HA) affect the cost/benefit and performance of cloud resources?
  • What are the tradeoffs between virtualization schemes, hypervisors, and hardware accelerators?
Troubleshooting:
  • What unique problems can occur in the cloud, and what methods are available to address them?
  • What hardware, software, and test equipment do you need to build and maintain a private cloud?
About the Organizer:
Stan McClellan is the Chief Architect of Systems & Solutions at ZNYX Networks. He is responsible for the architectural definition of systems based on strategic technologies and industry standards. He is also an Associate Director of the School of Engineering at Texas State University, where he is responsible for the architecture, specification, deployment, and testing of a large private cloud for use in administrative, academic, and research purposes.

As the author of many peer-reviewed technical publications and US/international patents, Dr. McClellan is an expert in networking and distributed system optimization, particularly for cloud-based or virtualized implementations with quality of service constraints (QoS).
About the Chairperson:
Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets, specializing in strategy formulation, business development, marketing, and due diligence. He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BSEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.
11:00-11:30am
Partha Ranganthan photo
OPEN - Keynote 1: Green Clouds and Black Swans: Low-Power Hyperscale Computing
Speaker: Partha Ranganathan, Corporate Fellow, HP Labs
Introducer: Dileep Bhandarkar, Distinguished Engineer, Microsoft
Abstract:
The amount of digital information we generate is increasing at an incredible rate, and new applications are essential to utilize, manage, and analyze it. Solutions must be tremendously scalable to deal with the rapid data explosion. Current technology would require far more servers, storage, network connections, facilities, and power than we can possibly afford. Instead, we need new solutions that allow for scale-out to dramatic levels within current constraints. Emerging technologies, including low-power system-on-chip processors, non-volatile memories, and optical communications for large-scale cloud computing, offer additional opportunities for new system designs.
About the Speaker:
Parthasarathy (Partha) Ranganathan is a corporate fellow at Hewlett Packard Labs where he currently leads a research program on future data-centric data centers. His prior work includes key research contributions around energy-aware user interfaces, heterogeneous multi-core processors, enterprise power management and benchmarking, and disaggregated low-power server architectures. His work has had broad impact on both academia and industry, including several commercial products such as the recent Project Moonshot announcement from HP.  He holds more than 35 patents, and has published extensively, including several award-winning papers. He has been recognized as one of the world's top young innovators by MIT Technology Review, and is an IEEE Fellow. He also teaches regularly (including, most recently, at Stanford) and is a contributor to several popular computer architecture textbooks. Dr. Ranganathan received his B.Tech degree from the Indian Institute of Technology, Madras and his M.S. and Ph.D. from Rice University.
About Intel
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at www.hp.com.
11:30am-Noon
Gary Smerdon photo
OPEN - Keynote 2: How Flash Storage Is Revolutionizing Enterprise IT
Speaker: Gary Smerdon, Sr. VP & GM, LSI
Introducer: Steve Ohr, Analyst, Analog and Power Semiconductors, Gartner
Abstract:
The amount of data is currently growing 30 to 50% annually, driven by such factors as pervasive mobile computing, social networks, increased use of video and imaging, and the emergence of the Internet of Things. And there is no end in sight. At the same time, IT budgets are growing only 5 to 7% annually. The result is that information is growing faster than the investments in IT infrastructure required to store, move, analyze, and manage it, leaving a widening “data deluge gap.”

In response, companies are increasingly turning to cloud and highly virtualized datacenters to handle unrelenting data growth more effectively and more economically. Traditional storage architectures are being stressed, and storage is often the bottleneck to better application performance and faster response time.

Deploying server-side flash technologies such as PCIe flash accelerator cards in datacenters and cloud environments can provide the lower latency and higher bandwidth required to bridge the data deluge gap without disrupting existing IT infrastructures. When combined with intelligent flash caching software, these solutions hold the key to busting through I/O bottlenecks to accelerate database transactions, reduce total cost of ownership, and help enterprises extract full value from data.
About the Speaker:
Gary Smerdon is senior vice president and general manager of the Accelerated Solutions Division (ASD) of LSI Corporation. In this role, he oversees all marketing, engineering and manufacturing of the company’s server-based application acceleration solutions combining PCIe flash technology with intelligent caching and management software. ASD products accelerate application performance, reduce total cost of ownership, and deliver robust, interoperability to the enterprise server and storage markets.

Previously, Gary led LSI’s Corporate Strategy Office, which is responsible for developing and driving the company’s overall corporate vision and strategy. He was also vice president of Business Development & Strategy for LSI’s Semiconductor Solutions Group.

Prior to joining LSI in 2007, Gary was chief marketing officer at Tarari, which was acquired by LSI. He also was president and CEO of Greenfield Networks, where he was responsible for raising $35M in funding and leading the company from a pre-product, pre-customer start-up to an early-stage revenue company. Prior to that, Gary was vice president of Marketing at Marvell, responsible for the communications product group as well as all corporate marketing activities. He joined Marvell through the acquisition of Galileo Technology, where he was vice president of marketing and co-general manager for the Ethernet Switching Business Unit. He also spent time at AMD where he led the worldwide marketing activities for the company’s Network Products Division.

Gary currently or previously served as a Board Member or Observer for Greenfield Networks (acquired by Cisco), 3Leaf Systems (Huawei), SandForce (LSI) and Teranetics (PLX).
About LSI:
LSI Corporation (NYSE: LSI) designs semiconductors and software that accelerate storage and networking in datacenters, mobile networks, and client computing. Our technology is the intelligence critical to enhanced application performance, and is applied in solutions created in collaboration with our partners. More information is available at www.lsi.com. Connect with LSI on Facebook, Twitter, and YouTube.
1:30-2:00pm
Gregg McKnight photo
OPEN - Keynote 3: Cloud Scale Server Futures
Speaker: Gregg McKnight, GM Data Center Advanced Development, Microsoft
Introducer: Anil Vasudeva, President, IMEX Research
Abstract:
Tomorrow's cloud data centers will house servers that integrate more functions into simpler, cheaper, and smaller silicon packages.  Their Systems on a Chip (SoC) building blocks will combine DRAM and CPU, integrate network switching, utilize solid state storage, and eliminate today's costly and energy-wasting power distribution systems.  This so-called “siliconization” of components will cause significant design improvements. Other major cost-reducing advances will include fuel cells generating power on-site, the elimination of expensive top-of-rack switches, and the simplification of mechanical systems.  Cloud computing and energy efficiency concerns will lead to completely different requirements and infrastructures. Server designers must change their entire way of thinking to take full advantage of these new technologies and new approaches
About the Speaker:
Gregg McKnight is the General Manager of Data Center Advanced Development at Microsoft, where he leads the efforts driving next generation end-to-end solutions for cloud infrastructure. His team’s charter is driving optimization across the data center IT ecosystem for future online and cloud services. With Microsoft since December 2010, he was previously General Manager of the eXtreme Computing Group within Microsoft Research. He led the engineering team working to develop new technologies in next-generation hardware and software. Before joining Microsoft, Gregg was Vice-President for IBM System X and BladeCenter server development. He led the mechanical design, power, and thermal engineering teams as well as the security and energy efficiency organizations. He was Distinguished Engineer and CTO for the IBM System X server group before becoming Vice-President. He holds over 20 patents and has 28 years experience in X86 server development. He has an MSEE from Pennsylvania State University.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. For more information, see www.microsoft.com.
2:00-2:30pm
Andy Walls photo
OPEN - Keynote 4: How Do We Handle all the Data!
Speaker: Andy Walls, Distinguished Engineer and Technical Lead - Systems and Technology Division, IBM
Introducer: Sergis Mushell, Gartner
Abstract:
Data creation is exponentially growing, processor cores are increasing and new developments in Flash Storage are allowing some relief in the IO bottlenecks. And yet, obstacles persist and some technology scaling limits seem to be arising. So, what is the outlook for servers and IO design in handling all the data? How will shared and direct storage evolve and does clustered storage have the answers. In addition, DRAM and Flash scaling limits will require new innovation. Will Storage Class Memories ever come to the rescue? This industry has been amazingly innovative in the face of obstacles, so what are some possible outcomes this time?
About the Speaker:
Andy Walls is the Chief Architect for IBM's Flash Systems and Technology. Andy has responsibility for developing leading edge Flash solutions across all of IBM's platforms. He also works closely with IBM Software Group to ensure that these solutions provide differentiation for our applications. In addition, Andy is the chief engineer for IBM's DS8000 hardware platform.

Andy has been with IBM throughout his 31 year career and was appointed as a Distinguished Engineer with IBM in 2006. He has 27 years experience in all areas of storage systems and has filed over 55 patents. He is a regular speaker at industry events on storage and Flash memory and regularly presents to clients, business partners and suppliers on IBM storage systems trends and requirements.
2:30-3:45pm
Session A-103: Data Center Server Strategies (Performance Track)
Chairperson: Frank Berry, CEO/Analyst, IT Brand Pulse
Paper Presenters:
Server Utilization Effectiveness Metric
Bill Carter, Senior Data Center Architect, Intel
The Integrated Path to Server Energy Efficiency
Bill Dunckel, Senior Project Manager, PG&E
Virtualization's Impact on Datacenter Design
Tim Mackey, XenServer Evangelist,, Citrix
Session Description:
Data center strategies can help reduce server energy consumption. For example, one can use lower-power processors or virtualization. To make any strategy effective, one needs measures of how much energy the data center is using and where it is being used. This session will include viewpoints ranging from a large utility company, a semiconductor company, a maker of low-power processors, and a developer of virtualization software.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, data center and server managers, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Frank Berry is CEO and Senior Analyst at IT Brand Pulse, an analyst group focused on servers, storage, and networking. He has 30 years of experience in the storage business. He was previously VP Marketing at QLogic, a leading storage adapter maker, and at Quantum, a leader in backup, recovery, and archiving.
2:30-3:45pm
Session B-103: Improving Server Designs (Performance Track)
Chairperson: Anil Vasudeva, President, IMEX Research
Paper Presenters:
MEMS Oscillators Improve Server Design
Jehangir Parvereshi, Senior Manager Customer Engineering, SiTime
Achieving Successful Serdes Interfaces
Robert Fulton, Senior Staff Applications Engineer, Open-Silicon
Meeting Signaling Challenges in Server Interfaces
Kay Annamalai, Director Marketing, Pericom
Uncovering the Multicore Processor Bottleneck
Shay Gai-On, Director Software Engineering, EEMBC
Session Description:
Today’s servers can be improved in many ways. One can use more highly integrated components, design interfaces more carefully, handle virtualized environments more efficiently, improve signal integrity, and utilize multicores better. One can unearth a host of design tips that can help as environments and design methods both become more complex.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Anil Vasudeva is President and Chief Analyst of IMEX Research & Consulting, a research and advisory-services company providing industry guidance in emerging technology markets to IT-50 companies and startups. IMEX focuses on NextGen Data Center Infrastructures encompassing Servers, Storage, Networks and Data Management, Cloud Computing, Virtualization and Convergence technologies. Anil has held senior executive and operational positions in technology and marketing at Fujitsu, Amdahl, Memorex/Unisys, and multiple startups. He has an M.S. in Electrical Engineering from the University of Arizona and an MBA from the University of Santa Clara.
2:30-3:45pm
Session C-103: Increasing Cloud Performance (Cloud Track)
Chairperson: Nabil Damouny, Senior Director Strategic Marketing, Netronome
Paper Presenters:
Measuring and Monitoring Cloud Performance
Steven Shalita, VP Marketing, NetScout Systems
Cloud Computing and Software Defined Networking in Datacenters
Siddharth Sheth, VP Marketing, Inphi
Answering the Data Center SOS
Michael Zimmerman,VP Marketing, Tilera
Session Description:
A cloud is basically just a collection of IT assets that can serve a wide variety of purposes as a general utility. Servers clearly form an important part of those assets, since they perform both networking and computation tasks. What kinds of servers are best suited to provide the best cloud functionality? How can we achieve the optimal combination of cost, performance, flexibility, and availability required to fulfill the promise of cloud computing? In practice, we need a way to measure and monitor performance before we can optimize it. We also need to utilize software defined networking, employ the right processors, and have facilties for making applications run in the cloud environment.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Nabil G. Damouny is Senior Director of Strategic Marketing at Netronome. He has over 25 years of Silicon Valley marketing and engineering experience in communications and networking for both semiconductors and systems. Nabil was a founder and the Vice President of Marketing and Business Development at Basis Communications, where he positioned the company as a leader in network processors, leading to its acquisition by Intel.

During his 5 years at Intel, Nabil was most recently a member of the CTO Office in the Mobility Group, responsible for driving VoIP strategy. For the prior 3 years, he was responsible for strategic planning at Intel’s Communications Group focusing on security, management, and wireless communications.

Earlier he held engineering and marketing positions at Fairchild, Philips Semiconductor, Nortel, and NEC America. He earned a BSEE from IIT in Chicago, and a MSECE from UC Santa Barbara. He holds 3 patents in computer architecture and remote networking.
4:00-5:00pm
OPEN - Plenary: Server Roadmaps
Chairperson: Sergis Mushell, Gartner
Panelists:
David Borland, Founder/VP HW Engineering, Calxeda
Ed Gasiorowski, Director of Platform Engineering, AppliedMicro
Jim Hughes,VP  Engineering - Enterprise Business Group, Huawei Technologies
David Kassel, Director Product Marketing and Strategy, Flextronics
Stefanie Lemon, Xeon Platforms Product Line Manager, Intel
Jeff Underhill, Segment Marketing Manager, ARM
Session Description:
What do the processor makers have in store for servers over the next few years? We’ll hear from several of them as to what we can expect. Their roadmaps will give us guidelines as to what must be accomplished in the rest of the server systems to maximize performance and minimize energy consumption. Processor advances will also govern general design schedules and performance estimates and analyses.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, server and data center managers, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Sergis Mushell is a principal research analyst with Gartner's Technology and Service Provider Research group. His primary focus is on processor technology, NICs, and storage semiconductors. He has previous experience with Phaselink, Altera, and IDT. He has worked within standard bodies, such as JEDEC and IEEE, on new standards and initiatives.
5:00-5:30pm
Andy Bechtolsheim
OPEN - Special Keynote: The Next Generation of Datacenter Networks
Speaker: Andy Bechtolsheim, Chief Development Officer/Chairman, Arista Networks
Introducer: Frank Berry, CEO/Analyst, IT Brand Pulse
About the Speaker:
Andy Bechtolsheim is responsible for the overall product development and technical direction of Arista Networks. Previously Andy was a Founder and Chief System Architect at Sun Microsystems, where most recently he was responsible for industry standard server architecture. Andy was also a Founder and President of Granite Systems, a Gigabit Ethernet startup acquired by Cisco Systems in 1996. From 1996 until 2003 Andy served as VP/GM of the Gigabit Systems Business Unit at Cisco that developed the very successful Catalyst 4500 family of switches. Andy was also a Founder and President of Kealia, a next generation server company acquired by Sun in 2004. Andy received an M.S. in Computer Engineering from Carnegie Mellon University in 1976 and was a Ph.D. Student at Stanford University from 1977 until 1982.
About Arista Networks
Arista Networks was founded to deliver software defined cloud networking solutions for large data center and high-performance computing environments. Arista delivers a portfolio of 1/10/40 and 100 GbE capable products that redefine network architectures, bring extensibility to networking, and dramatically change the price/performance of data center networks.
6:00-6:30pm
OPEN - The Annual Server Innovation Leader awards presented by IT Brand Pulse
About IT Brand Pulse
IT Brand Pulse LogoIT Brand Pulse is a trusted source of testing, research and analysis about IT infrastructure, including servers, storage and networking.
  • IT Brand Pulse Lab - Test reports and product validation from hands-on testing.
  • End User, Channel and OEM Research - Brand Leader, Technology, Product, and Customer Satisfaction surveys, as well as focus groups and custom research.
  • Product Database - Quarterly report for selected product categories with a database of commercially-available products and their attributes.
  • Industry Analyis - IT Brand Pulse analysts publish reports and contribute weekly to leading industry publications including InfoStor, Network Computing, Seeking Alpha, and Virtual Strategy Magazine.
7:00-8:30pm
OPEN - Beer, Pizza and Chat with the Experts
Organizers: Tinh Ngo, Director - Marketing Communications, Viking Technology and Jim Cooke, Enterprise Segment Manager, Micron Technology
Table Leaders:
Application Acceleration
Steve Cooper, President, One Stop Systems
Cloud Servers
Dileep Bhandarkar, Distinguished Engineer, Microsoft
Cloud Services
Rao Mikkilineni, CTO/CEO, DIME Networks
Caching Methods
Andy Mills, CEO, Enmotus
Storage
Jim Cooke, Enterprise Segment Manager, Micron Technology
Marketing
Dimitrios Dovas, Chief Strategy Officer, Enterprise Business Group, Huawei Technologies and Jean Bozman, Research VP, IDC
Memory
Bill Gervasi, Memory Technology Analyst, Discobolus Design and Adrian Proctor, VP Marketing, Viking Technology
Architecture
Jim Hughes, VP Engineering, Huawei Technologies
Power and Cooling
Phil Hughes, CEO, Clustered Systems
High-Speed Links
Kelly Masood, CTO, Intilop
Energy Efficiency
Bruce Myatt, Founder, Critical Facilities Round Table
Security
Rich Fetik, CEO, Data Confidential
Session Description:
The Beer and Pizza Session is an opportunity for attendees to meet top experts in many crucial areas and ask questions in an informal setting. Each table has a different subject, and attendees are welcome to move from table to table. Table subjects will include memory, storage, architecture, high-speed links, cloud servers, marketing, energy efficiency, and power and cooling. Beer, wine, soft drinks, and pizza will be served to promote the informal atmosphere and encourage networking. Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards.
Intended Audience:
Hardware designers, project engineers, software designers, software engineers, technology managers, communications equipment designers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, product managers, marketing communications specialists, marketing engineers and managers, and test engineers.
About the Organizers:
Jim  Cooke is a Sr. Manager for Micron’s NAND Flash technical marketing team. Previously, he was responsible for managing the applications engineering group at Micron. Jim has held similar positions at Toshiba America Electronic Components. In addition, Jim has over 20 years of hands-on systems-level design experience in embedded applications, enterprise and consumer markets. He has a BSEE from the University of Massachusetts.
Tinh Ngo is Director Marketing Communications at Viking Technology, a Sanmina-SCI company. He manages product positioning, develops brands and brand awareness, and handles strategic partnership alliances, corporate and marketing communications, press and media relations, and identifiying of technology landscapes and trends. He was previously Director of Marketing Communications at STEC. He holds a BA degree from Cal Poly – Pomona.
Wednesday, November 28th
8:30-9:45am
Session A-201: Reducing Data Center Power Usage (Energy Track)
Chairperson: Swapna Yasarapu, Technical Marketing Manager, STEC
Paper Presenters:
Data Center Cost Savings: Not a Myth
Sev Onyshkevych, CMO, FieldView Solutions
Improve Server Performance and Lower Power
Jim Cooke, Enterprise Segment Manager, Micron Technology
Cluster Power Efficiency - Myth Vs. Reality
Mario Cavalli, General Manager, HyperTransport Consortium
Future of Data Center Solutions: Evolution of the Rack as the Serving Appliance
David Kassel, Director Product Marketing and Strategy, and Shally Deva, Director Architecture, Flextronics
Session Description:
There are many approaches to reducing energy usage for servers and data centers. Optimization programs can help, as can new technologies such as SSDs and clusters. This session will offer insights into fresh approaches to data center power conservation.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
As Sr. Product Marketing Manager for advanced computing SSD products at STEC, Swapna Yasarapu is charged with leading STEC advance SSD computing group to deliver state of the art design and products.

With an MSEE from University of California, Irvine specializing in computer systems and software and MBA from Anderson School of Management, University of California, LA with emphasis in marketing and strategy, Swapna blends her technical knowledge with her knowledge of the hi -tech industry in bringing enterprise class products to market.

Swapna has over 10 years of in depth experience in hi-tech storage networks with responsibilities spanning from ASIC development, product development to managing hardware and software storage products through concept and development to production.
8:30-9:45am
Session B-201: Accelerating Application Performance (Performance Track)
Chairperson: Rich Fetik, CEO, Data Confidential
Paper Presenters:
A New Native Run-Time OS for Many-Core Servers
Rao Mikkilineni, CTO/CEO, DIME Networks
Maximizing Hadoop Cluster Performance Using Hardware Compression
Robert Reiner, Director Marketing, Exar
Boosting Hadoop Performance with 10GbE Network Adapeers
Murthy Kompella, Senior Director of Engineering, Emulex
Session Description:
Applications can be accelerated in many ways. One approach is to add processing power via FPGAs or other devices. Another is to optimize the operating system. Other techniques include hardware compression and the use of higher-speed network adapters. Hadoop, the latest open source software for widely distributed databases, is a particularly slow performer which needs all the help one can provide when handling large amounts of data.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, applications specialists, software engineers, and design service providers.
About the Chairperson:
Richard Fetik, CISSP, is a recognized security expert and is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security. His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.
8:30-9:45am
Session C-201: Cloud Infrastructure (Cloud Track)
Chairperson: Aileen Arcilla, Analyst, GigaOm
Paper Presenters:
Future of Servers in Cloud Computing
Jean Bozman, Research VP, IDC
Maximizing Virtual Infrastructures by Optimizing Service Delivery
Ahmed Abdelhalim, Senior Product Marketing Manager, NetScout Systems
Architecting for the Cloud, an Always-On Environment
Matt Ferrari, Chief Technology Officer, Hosting.com
Eliminating I/O Bottlenecks in virtual Servers
Nabil Damouny, Senior Director Strategic Marketing, Netronome
Cloud Downtime Due to Memory Errors
Barbara Aichinger, VP New Business Development, FuturePlus Systems
Session Description:
Cloud servers must fit into the overall cloud infrastructure which includes networking facilities, storage, and other components. They must also allow for easy expansion in a modular fashion as needs arise. Cloud systems require special software and special attention paid to virtual infrastructures.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, cloud specialists, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Aileen Arcilla is an Analyst at GigaOM. She is also a Director of the Wireless Communications Alliance and Founder and Principal at the market research firm Nextigence. She had previously been a Senior Analyst at IDC and has worked for such leading firms as Cisco Systems and Agilent Technologies. She holds an MBA from Cornell and a Master of Science in Industrial Engineering and Statistics from Rutgers.
10:00-11:00am
Matt Corddry photo
OPEN - Facebook Open Compute Project Update
Chairperson: Jean Bozman, Research VP, IDC
Speakers:
Matt Corddry, Senior Manager of Hardware Engineering, Facebook
Executing an Open Compute Project
Doug Bone, VP Enterprise Products,  Hyve Solutions
Session Description:
This talk will review the Open Compute Project, an initiative to share the custom-engineered technology in Facebook¹s first dedicated data center. The technology delivered a 38 percent increase in energy efficiency at 24 percent lower cost. Inspired by the success of open source software, and aiming to encourage industry-wide collaboration around best practices for data center and server technology, Facebook has published technical specifications and mechanical CAD files for its data center¹s servers, power supplies, server racks, battery backup systems, and building design.

The data center achieved an initial power usage effectiveness (PUE) ratio of 1.07, compared with 1.5 for our existing facilities, which already fell into the “best practices” category defined by the U.S.EPA. Established by the Green Grid in 2007, PUE measures data center energy efficiency - the lower the number, the better.

The session will describe the motivations behind the project, the design of the data center and servers, and our open strategy. It will also cover plans to drive both technological and environmental efficiency at Facebook and in the broader industry.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Jean S. Bozman is a well-respected IT professional with more than 20 years of experience covering the worldwide markets for operating environments, servers and the workloads that run on servers. Ms. Bozman began her career at IDC in 1996, focusing on the worldwide market for server operating systems. In her current role as research vice president in IDC's Enterprise Server Group, she analyzes the worldwide server market and she manages the Clustering and Availability Software (CLAS) market research for IDC.

Ms. Bozman is widely quoted in business publications, including BusinessWeek and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg and Reuters. Prior to joining IDC, Ms. Bozman was an editor at Computerworld.

She started Computerworld's Chicago Bureau in 1987, initiating Computerworld's coverage in the Midwest, and she moved to California as the publication's Senior West Coast Editor in 1989, covering the open-systems market. Ms. Bozman holds a B.S. in earth and space sciences from the State University of New York (SUNY) at Stony Brook and a master's degree from Stanford University.
About the Speaker:
Matt Corddry leads the server hardware design team for Facebook. The Facebook server hardware platform powers Facebook.com and supports hundreds of millions of users worldwide. These designs are open sourced via the Open Compute foundation, to foster innovation in large scale datacenter computing across the industry. Prior to joining Facebook, Mr. Corddry led the Amazon Web Services hardware and operating system engineering team, responsible for the server platform powering Amazon.com and the AWS cloud.
11:00-11:30am
Geng Lin photo
OPEN - Keynote 5: How Convergence Affects Data Center Fabrics
Speaker: Geng Lin, CTO Networking Business, Dell
Introducer: Aileen Arcilla, Analyst, GigaOM
Abstract:
The Converged Infrastructure (CI) platform has emerged as the new building block for designing large scale data centers. CI imposes new architectural requirements on the data center fabric, both within a platform and between building blocks. However, the networking architectures used in today’s data centers are still mostly derivatives of legacy enterprise-oriented ones. The combination of new application requirements, large data sets, flash memory as a new storage tier, and alternative CPU architectures has revolutionized data centers. With CI redefining the basic architectural elements, it is time to reconsider data center fabrics as well.
About the Speaker:
Geng Lin is the CTO of Networking Business at Dell, where he has overall responsibility for technology strategy, system architecture, product innovation, and partnership and acquisition of key technologies. Previously, he was the CTO of the IBM Alliance at Cisco Systems, where he was responsible for technology direction, strategy, and solution development of the joint Cisco-IBM solution portfolio worldwide. In his 20 years in the networking industry, he has also served as Vice President of Software Engineering at Netopia (acquired by Motorola), Director of Engineering at Cisco Systems, and Director of Product Strategy at Nortel Networks.

Dr. Lin speaks frequently at conferences and industry tradeshows. He is the contributing author of 4 books and over 40 publications including journal and conference papers, and keynote speeches. He served on the editorial board of two research journals in network and systems software, and the advisory board of two books on cloud computing. He received his B.Sc. and M.Sc. degrees from Peking University and his Ph.D. degree from the University of British Columbia, all in computer science.
About Dell:
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit Dell.

Dell PowerEdge 12th generation blade, rack, and tower servers deliver the latest Intel Xeon processor E5-2600 product family performance, extreme memory density, choice of embedded NIC technologies, a wide variety of hot-swappable HDD and SSD choices, PCIe Gen3-enabled expansion slots, and a host of other I/O enhancement options for server virtualization, HPC, VDI, and other compute-intensive applications.
11:030am-Noon
Kushagra Vaid photo
OPEN - Keynote 6: Servers for the Cloud
Speaker: Kushagra Vaid, GM Server Hardware Engineering, Microsoft
Introducer: Alan Weckel, Senior Director, Dell'Oro Group
Abstract:
Cloud computing has expanded rapidly with ever more applications being hosted in public and private clouds. The applications are extremely wide-ranging, including Internet search, Web hosting, email, media streaming, gaming, and social networking. Designing infrastructure for such diverse and varying workloads is challenging with reliability and systems management at scale having to be considered as well as the usual performance, power, and cost. Meanwhile, servers have evolved from simple rack-mounted computers with built-in networking capabilities to complex aggregations of infrastructure resources deployed at datacenter scale. This has fundamentally changed how compute, storage, and networking facilities are designed, deployed, provisioned, and operated. Designing server infrastructure for cloud scale adds new challenges, as evidenced by approaches put forward by cloud service providers. And, of course, technology shifts remain a constant background with major advances occurring in processors, networks, and storage. Designers must find a path that evolves and adapts core infrastructure to meet the scale challenges posed by the massive growth in cloud architectures.
About the Speaker:
Kushagra Vaid is the General Manager for Hardware Engineering in Microsoft’s Global Foundation Services (GFS) group. He is responsible for driving research and engineering for Microsoft’s server hardware infrastructure. He was previously Director of Server Engineering and led a team of architects and engineers to develop server strategy and hardware platforms for the online services division. With Microsoft since 2007, he started there as Principal Architect. He has previous experience at Intel as a Principal Architect focused on server microprocessors and platforms. He has published papers at research conferences and has been a featured speaker at industry workshops. He holds 25 patents in computer architecture and datacenter design. He has an MS in Computer Science from the State University of New York at Binghamton and a BE in Computer Engineering from the University of Mumbai (India).
About Microsoft:
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. For more information, see www.microsoft.com.
Noon-12:30pm
OPEN - Keynote 7: Creating High-Performance Cloud Storage
Speaker: Hong Cai,  CTO Cloud Computing, ZTE USA
Introducer: Jonathan Hinkle, Memory Systems Architect, Viking Technology
Abstract:
Telecom operators are facing major challenges from slowed revenue growth and fierce competition from OTT (Over The Top) service providers. One way they can meet the challenges is to pursue opportunities in cloud computing, particularly cloud storage. Cloud storage must meet the needs of both consumers and service providers. Consumers want low cost, high availability, and simple access. Service providers want efficient management and operation, support for a wide variety of storage technologies, dynamic and transparent scale out, simple maintenance, and little or no downtime. A complete cloud storage solution involves servers, storage hardware, storage software, and a highly scalable storage platform, all integrated into a single package. Workloads such as archiving, file sharing, and video have varied requirements including latency, IOPS, and cost. Storage utilization can be optimized to improve performance in all cases.
About the Speaker:
Hong Cai is CTO of Cloud Computing for ZTE USA. In this position, he is responsible for helping the R&D team define the roadmap for future cloud computing products and solutions, as well as bridging between the team and North American activities. He is also involved in cloud standards activities and business partnerships. Before joining ZTE USA, he worked on corporate technology evaluation at IBM. He was with IBM for 15 years as a technical leader in both IBM Research and the IBM Software Group. He focused on cloud computing (including cloud resource management, PaaS solutions, commerce-as-a-service, and SaaS multi-tenancy), services computing, and pervasive computing. He has filed many patents, published 50 papers, and co-authored a book. He received his PhD degree from Tsinghua University (China).
About ZTE USA:
ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with a comprehensive product range covering every telecommunications sector, including wireless, access and bearer, VAS, terminals, and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them meet the changing needs of their customers while growing revenue. In 2011, ZTE’s revenue increased by 29% to $13.7 billion. ZTE commits 10% of its annual revenue to research and development and has leadership roles in several international bodies focused on telecommunications industry standards..ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. For more information, please visit www.zte.com.cn.
2:00-3:15pm
OPEN - VC Panel
Organizer: Chris Rust, Partner, US Venture Partners
Chairperson: Tinh Ngo, Director - Marketing Communications, Viking Technology
Panelists:
Chris Rust, Partner, US Venture Partners
Ketan Patel, Principal, New Venture Partners
Kambiz Hooshmand, Co-Founder/Manager, Archimedes Labs
Aseem  Chandna, Partner, Greylock Partners
Session Description:
The $50 billion server market has been a productive area for startups. Opportunities exist today in both hardware and software, and include chips, peripherals, accelerators, and packaging, as well as management tools and utilities. Issues include the emergence of microservers, Intel’s integration of networking into the server CPU, virtualization beyond the hypervisor, the impact of integrating storage with the compute function, and server interconnect beyond 10GbE.
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, marketing and marketing communications specialists, financial analysts, and design service providers.
About the Chairperson:
Chris Rust is a Partner at US Venture Partners (USVP). He joined USVP in 2004 and contributes to the firm’s information technology and software practices. His current areas of interest include enterprise/data center infrastructure, security, cloud, mobile, and software. Chris pursues early stage opportunities targeting high growth potential nascent markets.

He has previous experience as CEO of Mahi Networks and as an executive or technical staff member at Carrier Access, US West Advanced Technologies, MITRE, ande Nokia.

Chris currently serves on the Board of Directors or is an active Board Observer on AccelOps, Akros, Clustrix, GoPro, Kaiam, PlumGrid and Zerto. His past investments and board seats include Abrizio (acquired by PMC Sierra), Afara (acquired by SUN), Avanex (Nasdaq: AVNX), Commerce5 (acquired by DRIV), Dune Networks (acquired by Broadcom), LVL7 (acquired by Broadcom), Mellanox (Nasdaq: MLNX), Netscreen (Nasdaq: NSCN), Santur (acquired by Bookham), Stratalight (acquired by Opnext), SwitchOn Networks (acquired by PMC Sierra), Telera (acquired by Alcatel Lucent), and VxTel (acquired by Intel).

Chris received a BSEE and MSEE from the University of Lowell, an M.S. Telecommunications Engineering from the University of Colorado, Boulder, and an M.S. Engineering Management from the University of Colorado, Boulder. He was a founding member of the Cable Labs DOCSIS cable modem standards effort, and holds issued patents related to broadband communications, home gateways, and set-top box design.
2:00-3:15pm
OPEN - Session A-202: Cloud Server Design (Cloud Track)
Chairperson: Alan Weckel, Senior Director, Dell'Oro Group
Panelists:
Tatek Getachew, Solutions Architect, Dell
Matt Ferrari, Chief Technology Officer, Hosting.com
Conor Malone, VP  Engineering, Hyve Solutions
Larry Chisvin, VP Strategic Initiatives, PLX Technology
Session Description:
All the major server vendors plan to have cloud-optimized servers to meet the needs of public and private cloud developers. Such servers must offer high performance, high availability, and low cost, as well as the ability to operate in generalized and highly virtualized environments. The market for these servers includes large websites as well as hosting services. The predicted rapid rise in cloud usage over the next few years should make this a highly competitive area.
Intended Audience:
Hardware designers, engineering managers, server designers and managers, cloud specialists, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Alan Weckel is a Senior Director at Dell'Oro Group. He joined Dell'Oro Group in early 2006 and is responsible for the Enterprise Telephony and Ethernet Switch market research programs. He also oversees the Data Center Appliance program. While at Dell'Oro Group, Alan has significantly expanded the Ethernet Switch research and created the firm's WAN Optimization Appliance coverage.

Before joining Dell'Oro Group, Mr. Weckel held technical positions at Raytheon, General Electric Power Systems, and Cisco Systems. He has written many articles and is frequently quoted in such publications as Bloomberg, BusinessWeek, Converge! Network Digest,Forbes, InfoWorld, TelecomTV, and The Wall Street Journal.

Mr. Weckel received a BSEE and an M.S. degree in Management from Rensselaer Polytechnic Institute.
3:30-5:00pm
OPEN - Session A-203: Future of Server Design
Chairperson: Jean Bozman, Research VP, IDC
Panelists:
Saeed Atashie, Enterprise Solution Strategist/Technologist, Dell
Dileep Bhandarkar, Distinguished Engineer, Microsoft
John Fruehe, VP  Outbound Marketing, NextIO
Jean-Philippe Fricker, Fellow, AMD
Session Description:
Current issues in the server area include:
  • Balanced designs that allow memory, I/O, and storage to keep up with advances in processor technology
  • Ways to reduce energy usage
  • Ways to increase performance, particularly for extremely complex but vital business applications, such as data mining and business intelligence
  • Providing servers well-suited to the rapidly growing cloud market, given datacenter and power/cooling requirements
Intended Audience:
Hardware designers, engineering managers, server designers, systems engineers, systems analysts and integrators, marketing and product engineers and managers, technology managers, test engineers, telco and enterprise end users, consultants, design and communications specialists, and design service providers.
About the Chairperson:
Jean Bozman is Research Vice-President in IDC’s Enterprise Server Group, where she analyzes the worldwide server market and manages Clustering and Availability Software (CLAS) market research. She has over 20 years experience covering markets for operating environments, servers, and server workloads. Ms. Bozman is widely quoted in business publications, including BusinessWeek and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg, and Reuters. Before joining IDC, Ms. Bozman was with Computerworld where she started the Chicago Bureau and later served as Senior West Coast Editor. She holds a B.S. from SUNY Stony Brook and a master's degree from Stanford. 

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